About Us
The SHYFT Outcome
At Shyft Hockey, we believe that real growth happens when players understand the why behind their development. Our approach goes deeper than simply running reps – we break down the purpose, intention, and game application of every skill.
By giving athletes clarity on why they’re doing something, we create intelligent, more adaptable players who can think the game and solve problems on their own. Each session is designed to build layer by layer, guiding athletes through their development with purpose, confidence, and creativity.
Shyft Hockey isn’t just about improving skills – it’s about shaping complete players who understand the game and can thrive in any situation.
Kane Lafranchise
Kane is the co-founder and owner of Shyft Hockey and has been in the player development industry since his retirement from professional hockey in 2018. As an elite development coach, he works closely with our athletes to refine & build new skills, improve their understanding of the game, and help them reach their full potential. Kane is currently the Director of Player Development with the Sherwood Park Kings Athletic Club and both him and Matt work closely with the Edmonton Oilers in player development and return to play.
Matt Tassone
Matt is the co-founder and owner of Shyft Hockey and is a former professional hockey player of 6 years, having spent time in the AHL and ECHL. Since his retirement, Matt has worked in the player development industry since 2016, as well as coached at the U15 and U18 levels. Currently, Matt is the director of player personnel with the Drumheller Dragons (AJHL) and Director of Hockey Operations with the Sherwood Park Kings Athletic Club. As well, both him and Kane work closely with the Edmonton Oilers in player development and return to play roles.